Case Study
Foster Success Digital Advertising Campaign
Line One ran a targeted digital campaign for Foster Success from November through December 2025. Facebook and Instagram video ads introduced the organization to prospective donors and foster care stakeholders in its expansion states while promoting its year-end fundraisers.
- Client
- Foster Success
- Timeline
- Nov–Dec 2025
- Channels
- Facebook, Instagram
- Format
- Video ads
- Markets
- AZ, IN, MD, OH
- Media budget
- $825.80
The Goals
Build awareness in new markets
Introduce Foster Success to audiences in its expansion states.
Support year-end fundraising
Promote the annual Friendsgiving and 7 Days of Giving fundraisers.
Our Approach
We placed video ads on Facebook and Instagram and targeted prospective donors and foster care stakeholders in Arizona, Indiana, Maryland and Ohio. Each ad let a young person tell the Foster Success story in their own words.
One Story for Each State
A map highlights the viewer’s state while a young person explains what Foster Success meant to them.
Indiana - Featuring Shayla
Ohio - Featuring Naphtali
Arizona - Featuring Matur
Maryland - Featuring Yanou
Campaign Results
November-December 2025 | Facebook and Instagram video ads
Big reach doesn’t need a big budget.
Tell us what you want to achieve, and we’ll build a paid media plan that fits.