Introducing Foster Success to four new states for under $1,000
Line One ran a targeted digital campaign for Foster Success from November through December 2025. Facebook and Instagram video ads introduced the organization to prospective donors and foster care stakeholders in its expansion states while promoting its year-end fundraisers.
- Client
- Foster Success
- Timeline
- Nov–Dec 2025
- Channels
- Facebook, Instagram
- Format
- Video ads
- Markets
- AZ, IN, MD, OH
- Media budget
- $825.80
The goals
Build awareness in new markets
Introduce Foster Success to audiences in its expansion states.
Support year-end fundraising
Promote the annual Friendsgiving and 7 Days of Giving fundraisers.
Our approach
We placed video ads on Facebook and Instagram and targeted prospective donors and foster care stakeholders in Arizona, Indiana, Maryland and Ohio. Each ad let a Foster Success participant tell the story in their own words.
One participant story for each state
A map highlights the viewer’s state while a participant explains what Foster Success meant to them.
Indiana
Featuring Shayla
Ohio
Featuring Naphtali
Arizona
Featuring Matur
Maryland
Featuring Yanou
Campaign results
November through December 2025 - Facebook and Instagram video ads
Benchmark block
Takeaway headline
Takeaway text
“Whatever it is, the way you tell your story online can make all the difference.”
Big reach doesn’t need a big budget.
Tell us what you want to achieve, and we’ll build a paid media plan that fits.