SummaryIntroducing Foster Success to four new states for under $1,000
Line One ran a targeted digital campaign for Foster Success from November through December 2025. Facebook and Instagram video ads introduced the organization to prospective donors and foster care stakeholders in its expansion states while promoting its year-end fundraisers.
73,000+
Accounts reached
Across Arizona, Indiana, Maryland and Ohio
978
Landing page visits
In two months
$0.84
Cost per landing page visit
On $825.80 total media
- Client
- Foster Success
- Timeline
- Nov–Dec 2025
- Channels
- Facebook, Instagram
- Format
- Video ads
- Markets
- AZ, IN, MD, OH
- Media budget
- $825.80
Goal + ApproachThe goal
Our approach
We placed video ads on Facebook and Instagram and targeted prospective donors and foster care stakeholders in Arizona, Indiana, Maryland and Ohio. Each ad let a Foster Success participant tell the story in their own words.
