Line One RFP Response
Line One is a full-service PR agency that partners with impactful brands like yours to tell your story and amplify your impact. View examples of how we deliver for our clients below.
Prepared for
Client Name
Project
Project Name
Delivered
Month 01, 2025
Prepared By
Name
Refine stories.
Elevate impact.
It starts with line one.
Line One is a full-service public relations and marketing agency that partners with organizations to elevate their impact. We are a women-owned business enterprise certified in the city of Indianapolis and state of Indiana, and we are proudly rooted in Indy and deeply connected to our city.
Line One is the ideal partner to support ____…..
Approach + Methodology
Line One takes a strategic approach to each client partnership and tailors each engagement to our clients’ specific goals and objectives. This begins with true collaboration. If considered for the partnership with _________, we will conduct our engagement in two phases: discovery and implementation.
Discovery Phase
Line One will begin our partnership with a discovery session where we meet with _______ leaders and stakeholders to learn about the organization and its goals. We will discuss existing strategies, key message, collateral materials, communications channels and processes. We will also guide the team through a comprehensive SWOT analysis – specifically related to communications and brand positioning – to identify potential challenges and other organizations in the competitive landscape.
The deliverables from this session will include a comprehensive strategic communications plan, including key messages, target audiences, objectives, tactics, timelines and success metrics, and a media relations strategy that includes recommended media outlets/reporters, opportunities for engagement and thought leadership opportunities. These two documents will lay the foundation for the rest of the work to follow.
Implementation Phase
The implementation phase begins once the discovery session and strategic plan are in place. The implementation phase will include the following tactics.
Designing a brand style guide to ensure consistent usage of the ______ brand
Developing a communications toolkit that includes a press release and newsletter template, social media graphics and sample copy, and website content
Training _______ board and staff on using the national strategy, brand guide and toolkit materials
Writing press releases, social media copy, newsletters, and website copy
Writing and pitching thought leadership pieces
Supporting _______ with national communications outreach and media pitching
Project Management
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Strategy + Planning
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Content Development
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Creative + Design
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Digital + Web
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Public Relations + Media
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Reporting + Optimization
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Sample Work
Media Relations
Davey Blackburn – WTHR, Fox
Former client Davey Blackburn hired Line One in May 2024 to help with the August2024 launch of his book, “Nothing is Wasted: A true story of hope, forgiveness, andfinding purpose in pain.” We developed the media relations strategy for the book launch, including a list ofnational and local media contacts, media pitches, media outreach and op-edwriting and placement. Our four-month partnership resulted in 25 earned news articles and nine broadcastnews segments, reaching 437 million people and generating an advertising value ofover $30,000. op-edby Davey and worked with influencers to spread awareness of the book’s launchand its message.
Press releases
Down But Not Out
Rise and Roll
Sample Work
Thought Leadership
Our team regularly uses thought leadership as a strategy to bolster our clients and establish them as industry experts. We find newsworthy angles, craft op-eds on our clients’ behalf, and secure placements in trade publications or traditional media outlets.
We track media coverage through our media database, Muck Rack, and provide a detailed report showing the ad value each time a client secures media attention.
Description…
Description…
Sample Work
Campaign Development
About campaign development…(Optional). Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Line One developed a media kit and press templates for Leadership Indianapolis.
Line One created a full suite of print collateral to support Paganelli Law Group in its expansion efforts.
Line One created all social graphics, postcards, brochures, and registration materials for the Indiana Apartment Association’s Midwest Multifamily Conference.
Sample Work
Type of Work
Description:
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Sample Work
Type of Work
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sample Work
Type of Work
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Pricing Structure
Line One commits to EmployIndy’s proposed annual retainer of $150,000, or $12,500 per month for up to 100 hours of strategic communications and marketing support. This includes senior-level strategic support from Line One Principal Jennifer Erbacher. The retainer, as noted by EmployIndy, does not include additional services such as video production, paid social media campaigns, paid media, and advertising buys. EmployIndy may pay for additional strategy hours or support at Line One’s prevailing blended rate of $200/hour. Line One will provide EmployIndy with an electronic invoice on the 1st of the month following the month when services were provided. All invoices shall be due on the last day of each month.
References
Reference Name
First Name Last Name, Title
hello@email.com
Reference Name
First Name Last Name, Title
hello@email.com