Shannon Hess brings a diverse background in marketing and content strategy to her role as Account Director, Marketing & PR, at Line One. Throughout her career, she has worked both agency- and client-side, building a passion for audience-first marketing strategies and data-driven decision-making. She’s known for digging into the “why behind the why” to uncover actionable insights and opportunities.

Prior to joining Line One, Shannon served as director of content and communications at Purdue University’s Mitch Daniels School of Business, where she developed integrated campaigns for academic programs, strengthened marketing operations and elevated thought leadership. Her work has driven measurable growth across SEO, paid media and email marketing, including significant gains in keyword rankings, leads and conversion opportunities.

Shannon holds a B.S. in journalism and an M.S. in data marketing communications from West Virginia University. She teaches at Pure Barre Zionsville and lives on Indy’s west side with her husband and two cats.